Marketing campaigns are fascinating. Doesn’t matter what the product is. It’s incredible how effective or ineffective they can be. I’d love to sit in on one of those meetings where some huge company just came up with some brand new product it thinks no other company will ever be able to copy like a bread slicer as they try to come up with ways to package it for their presumably unsuspecting and complacent consumer. I bet it would go something like this:
- So we’ve got a bread slicer.
- Yessir, a bread slicer is what we have.
- What kind of adjectives can we place in front of it to make it sound unique?
- How about, “The Amazing Bread Slicer”
- Hmm…that’s a start, but something’s missing.
- I’ve got it! Let’s just say it’s new and improved.
- Improved from what? This is our first one.
- Well…improved from the original prototype.
- …I’m sold. But I still want more.
- I know! “The New and Improved Amazing Bread Slicer Deluxe”
- Eureka! Remind me to give you a raise. Now get a celebrity to add their name to the product and we’re guaranteed to make millions! Millions!!!!!
End scene.
It’s ridiculous. But I’ll admit I fall for celebrity endorsements too. Most recent of which was the Antonio Banderas Cologne. I’m really not picky about colognes. But Antonio Banderas is awesome. Therefore, so must be his cologne. And I gotta say, it DOES smell pretty fargin good.
But what really can be fun to follow are the way movies are packaged and sold to the audience. The marketing campaign they decide to go with can have a HUGE impact on how well the movie does. One great example is the 1994 Danny DeVito movie Renaissance Man. After failing to bring in audiences as a comedy under the original title "Renaissance Man", the movie was re-released a couple months later marketed as a drama with the alternate title "By the Book", and made much less money the second time around. Isn’t that crazy? I submit that it is.
Anyway, I got to thinking about all this the other day after watching Spanglish. It really turned out to be a completely different movie than what I was expecting from the way they had the previews put together. I mean it was still a great movie, just not exactly what I expected to see when I sat down to watch it. Anybody else feel that way about the movie?
...you are the all-singing, all-dancing crap of the world
4 comments:
yes and i really appreciate how all of you are polluting my airspace with your celebrity colognes. have you heard of subtlety? I mean its like having a bouquet of flowers crammed up my nose. thanks.
:P
i agree...marketing today is worse than the badness of in ur view "music today"...corporate pigs!
Antonia Banderas is GREAT?!?!?! What in the world makes you say that? I mean, I know he's dark and handsome (I guess), but she's short...
anyway, yes, I think if you and Jeff headed up a marketing team, that would be the funniest thing in the world...
spanglish was awesome...but yeah i agree with the whole not expecting it to be that way.....like in previews u expect and forsee the plot as well as the outcome, but this was different like the way things went and stuff....alrite..man u got fans wherever u go..lol...
*nachoz*
Post a Comment